Psychology and the Media Essay - 1735 Words

The Image of Psychology through the Eyes of the Media Abstract Psychology can be presented by the media in forms such as magazine or newspaper articles, and the most popular today is through commercials watched on TV. Psychology is presented in a form of science today compared to what it was viewed as in the late 1800s and onto the 1900s. It is more of a science nature because viewers have to think about the meaning of the article or commercial to understand the message that is being presented. Then, psychology was viewed as a form or common sense. Psychology was never really looked at as a science but rather as philosophy in the 1980s. The public was often confused with the subject of psychology because it was always†¦show more content†¦In the 1980s the federal government doubted psychology as a science and a profession†¦ The government stated that it was a way of â€Å"promoting human welfare† (Ludy, 1986, p. 941). But, rather than psychology being looked at as philosophy, two students wanted to switch the views of psycho logy to being more scientifically related. James MKeen Cattell and Harry Kirke Wolfe were the first two Americans to receive their degrees with the help of Wihem Wundt (Ludy, 1986, p. 941). The two students thought deeply of their work and strongly believed that psychology would be the next big science in the media within the next thirty years. The media presents â€Å"hidden messages† that the common person many not always see, but the brain processes the information and triggers a reaction based on the viewers own thoughts. After watching many commercials on TV, social and cognitive psychology both come into play. Social psychology is when a person can select from his or her memory on a past situation that he or she has read or watched and can then reacts accordingly. After viewing many commercials some of the commercials tend to clash together by presenting the same message. When the viewer remembers seeing or hearing something specific from a commercial, the brain automat ically reacts by thinking, â€Å"I’ve heard about this before.† Cognitive psychology is when the viewers are watching a commercial that may come off violent and then the viewersShow MoreRelatedPsychology in Mass Media Audience2469 Words   |  10 PagesAND BUSINESS LAW MIDTERM ASSIGNMENT Psychology For Mass Media Audience La Ode Muhamad Arief Akbar 29109367 MASTER OF BUSINESS ADMINISTRATION BANDUNG INSTITUTE OF TECHNOLOGY BANDUNG 2010 Psychology for Mass Media Audience: Advertising and Other Public Statements The influence of mass media increased in line with our society is advancing steadily on the information-based economy. Clearly the media provide the most efficient where education about psychology can be given on a number of large publicRead MoreThe Effects Of Social Media On Psychology2508 Words   |  11 PagesIf Freud Had a Cell Phone: The Usefulness of Social Media in Psychology It’s two o’clock in the morning and the telephone rings, startling the psychologist. Groggily, she answers not knowing who is on the other end. As the doctor listens carefully to the voice on the phone, she realizes that it is one that is all too familiar. It’s one her patients. This patient has been dealing with some depression issues and is ready to do something drastic. The psychologist talks calmly with the patient for severalRead MorePsychology Popular Media Paper2807 Words   |  12 Pageswestwood college online | Week 9: Psychological Disorders | Project 2 – Psychology in the Popular Media Paper | | Andrew Carrillo | 10/2/2010 | Identify and define the psychological construct you have chosen to use. Identify the medium that the construct is evident in and give a brief summary of the story and/or plot of the medium. Explain in detail how the construct is used in the story, play, show, etc. Conclude by identifying what you believe are the good or bad aspects or resultsRead MoreEssay about The Psychology of Social Media 1716 Words   |  7 Pagessocial networking sites, people are now able to create a carefully-crafted identity for themselves. This has led psychologists to question how well these online personalities match the person in front of the computer. The innovative branch of media psychology looks into how social networking portrays individuals and initiates human interactions within a society. A basic question is how well are people able to get to know each other through social networking sites? In a research study, PsychsterRead MoreThe Relationship of Metrosexuality to Media and Male Psychology4149 Words   |  17 PagesJuan Lorenzo S. Cruz English 12: Research Paper Draft 28 January 2013 The Relationship of Metrosexuality to Media and Male Psychology CHAPTER ONE Introduction In today’s media-savvy world, male vanity is something that we now witness everyday. It has become very apparent and has led to actions and trends that society has learned to accept. We see it in the actors in movies, TV shows, and commercials, we see it in the models for billboards and various ads wherever we go. We are also able toRead MoreSocial Media And Organizational Psychology At Harvard University1374 Words   |  6 Pagesthe group as well. In recent years, some research has been done on finding out just how much better is group work than solo work. The findings might come as a surprise to you. J. Richard Hackman, the Edgar Pierce Professor of Social Media and Organizational Psychology at Harvard University has ran a few experimental groups to find out the answer. Even though many people will say that group work will bring people together; factors such as group thinking, opinion and larger groups can make for a failingRead MoreMedia And Psychology : Spike Lee s Chi Ra q1404 Words   |  6 PagesTabitha Pyatt DPI #2 Media and Psychology Spike Lee’s Chi-Raq is a satire melodrama that is a modern-day adaptation of Aristophanes’ Greek comedy Lysistrata written in 411 BC. The film is about the nonstop bloodshed occurring in Southside Chicago and various women who decide to withhold physical affection, particularly sex, from their husbands and significant others as punishment for the unrelenting gun violence. The women who spark this protest are the girlfriends of two rival Chicago gangs: CyclopsRead MorePsychology Is The Scientific Study Of The Mind And Behavior791 Words   |  4 Pagesinner most feelings. The field of psychology was created to understand human behavior to help make society a better place and people live much easier. Psychology is field with sub fields that differ but the underlining core values are the same. The path to becoming a psychologist is challenging and not easy but most people entering the field feel like it is their calling. I cannot pen point one exact language or a specif form of communication that makes the psychology field special because differentRead MoreThe History of Psychology and its Relations to Video Games Essay1350 Words   |  6 Pages Psychology is a very interesting field of science and study. It can tell interesting facts about someone and their personality. It can study a person’s behavior and the causes of the issues in their daily tasks. There have been fun tests that involve psychology. There is a lot of confusion about of psychology in media. They are normally depicted as criminal investigators and high action paced cops. While psychology is used in police activity it is not as hyped as it is in the movies or televisionRead MoreSocial Psychology And Multiculturalism1644 Words   |  7 Pages Psychology has become an integrated part of our real life. Psychology affects life under different theories and identifications. For example, social psychology and multiculturalism work together to create the social change people aspire to. However, social psychology, according to Jahoda (2016), cannot explain the link between the social behavior and the social norms of the society and culture. Hence, social p sychology could be a challenge when a person tries other cultures. Furthermore, there are

Louis Armstrong Essay - 850 Words

Louis Armstrong Louis Armstrong was born in New Orleans, Louisiana on August 4, 1901 to Mayanne and William Armstrong. His father abandoned his family during Louis infancy. Louis spent the first years of his life with his grandmother, Josephine Armstrong. After age five, Louis moved back with his mother and his sister, Mama Lucy. The family was forced to live in stark poverty. Louis got into some trouble when he was just 12 years old and was placed in the Waifs Home for Boys. It was there that he first received musical instruction and learned to play the coronet. He was released from the Waifs Home in June of 1914. He worked selling papers, unloading boats, and selling coal from a cart. Joe Oliver, one of the finest†¦show more content†¦The band never played live, but continued recorded until 1928. While working at the Sunset, Louis met his future manager Joe Glasner. Glasner managed the Sunset at the same time. Armstrong continued to play in Carrol Dickesons Orchestra until 1929. He also lead his own band on them same venue under the name of Louis Armstrong and his Strompers. For the next two years Armstrong played with Carroll Dickersons Savory Orchestra and with Clarence Jones Orchestra in Chicago. By 1929 Louis Armstrong was becoming a very big star. He toured with the show Hot Chocolates and appeared occasionally with Luis Russell Orchestra, with Dave Peyton, and with the Fletcher Henderson. Armstrong moved to Los Angeles in 1930 and where he fronted a band called Louis Armstrong and his Sebastian New Cotton Club Orchestra. In 1931, he returned to Chicago ad assembled his own band for touring purposes. In June of that year he returned to New Orleans for the first time since he had left in 1922 to join King Olivers Creole Jazz Band. Armstrong was greeted as a hero, but racism mared his return when a white radio announcer refused to announce Armstrong on the air and a free concert that Louis was going to give to the citys African American po pulation was cancelled at the last minute. Louis and Lil separated in 1931 also. In 1932 he returned to California, before leaving for England where he was a great success. Armstrong toured the United States, England,Show MoreRelatedLouis Armstrong Essay634 Words   |  3 PagesLouis Armstrong Louis Satchmo Armstrong was one of the most popular musicians of his time. Upon initiating my research, I was surprised to find conflicting dates as to when he was born. Encarta Africa said he was born in 1901, 1001 things to know about African American history-1898, regular Encarta --1900, Little Louis and the jazz band by Angela Shelf Medearis says his date of birth is August 4, 1901. The book Jazz Stars by Richard Rennert states that Louis Armstrong was born in 1899Read MoreImportance of Louis Armstrong1568 Words   |  7 PagesLouis Armstrong Louis Armstrong was the greatest of all Jazz musicians. Armstrong defined what it was to play Jazz. His amazing technical abilities, the joy and spontaneity, and amazingly quick, inventive musical mind still dominate Jazz to this day. Only Charlie Parker comes close to having as much influence on the history of Jazz as Louis Armstrong did. Like almost all early Jazz musicians, Louis was from New Orleans. He was from a very poor family and was sent to reform school when he was twelveRead More Louis Armstrong Essay1336 Words   |  6 Pages Louis Armstrongs Influential Career Louis Armstrong’s Influential Career Louis Armstrong was the most successful and talented jazz musician in history. His influence and expansive career continues to make waves in the jazz world. That is what made him become what he is to many today – a legend. Born on August 4, 1901, in the poorest section of New Orleans, Armstrong grew up with his grandparents due to his parents’ separation. On January 1, 1913 he made a mistake which turned out to be theRead MoreLouis Armstrong Essay1547 Words   |  7 PagesLouis Armstrong He was born in the south at a time when a black boy could expect nothing but to grow up, work hard at the lowest jobs all his life, and hope somehow, somewhere manage to stay healthy and get a little out of life.(P.1 Collier) Get a little out of life Louis did, a pure genius he revolutionized Americas first true form of art, jazz. Doing a paper on Louis Armstrong has been enjoyable to do and the information that is available on Armstrong is endless. So much that this paperRead MoreLouis Armstrong Essay1388 Words   |  6 PagesThe Life and Music of Louis Armstrong Among the most popular and appreciated musicians of our time, Louis Satchmo Armostrong brought a musical presence, technical mastery, and imaginative genius that so overwhelmed musicians of his day that he became their principle model, leaving an indelible imprint on the music (Kernfield 27). When reviewing Armstrongs life work, his years with us can be divided into two aspects, his personal life and his music. While giving significant background ofRead MoreThe Legacy Of Louis Armstrong Essay1401 Words   |  6 PagesLouis Armstrong, one of the most influential figures in jazz music, enjoyed a career that spans across 50 years, and through different eras of jazz. Nicknamed† Satchmo†, â€Å"Pops†, and† Ambassador Satch†, Armstrong could do it all, he sang, occasionally acted, composed music, but was most famous for his cornet and trumpet playing. Although Armstrong is well known for his amazing trumpet play, he also influenced the direction that jazz m usic during his time was headed. Over the course of this paper IRead MoreJazz, By Louis Armstrong2718 Words   |  11 PagesJazz midterm 1. Louis Armstrong is credited in the book titled Jazz as the â€Å"single most important figure in the development of jazz.† He is known as the only major figure in Western musical history to have a profound influence as a singer and an instrumentalist. His defining qualities as a performer were the emotion, beauty, and technical mastery he brought to each performance, and he knew how to please an audience. Performing jazz was a personal and powerful experience to him, and it was communicatedRead MoreLouis Armstrong : The Era Of Jazz1449 Words   |  6 PagesLouis Armstrong once said â€Å"If you ask what jazz is, you’ll never know.† Armstrong was conveying the message that jazz is whatever the performer makes of it, for there are no rules or restrictions on what the performer can do. Louis Armstrong was a famous jazz trumpeter from New Orleans who influenced the era of jazz tremendously throughout the years with his unique style, which included bringing in imp rovisation to pieces. The quote stated earlier can be applied to life, showing that in order toRead MoreLouis Armstrong And The Harlem Renaissance950 Words   |  4 Pagesartists arose. Louis Armstrong was one of the most well known jazz artist of his time. Louis Armstrong was a trumpeter, bandleader, singer, soloist, film star, and comedian. He was considered one of the most influential artists in jazz history. Louis Armstrong was a famous musician during the Harlem renaissance because of his skills with a trumpet. Louis Armstrong was born on August 4, 1901 in New Orleans, Louisiana. He was raised by Mary Albert his mother and not so much by William Armstrong his fatherRead More Biography of Louis Armstrong Essay1236 Words   |  5 PagesLouis Armstrong was born in one of the poorest sections in New Orleans, August 4, 1901. Louis a hard-working kid who helped his mother and sister by working every type of job there was, including going out on street corners at night to singing for coins. Slowly making money, Louis bought his first horn, a cornet. At age eleven Armstrong was sent to juvenile Jones Home for the colored waifs for firing a pistol on New Year’s Eve. While in jail Armstrong received his first formal music lesson from one

Increasing Shareholder Wealth Essay Example For Students

Increasing Shareholder Wealth Essay Increasing Shareholder WealthINTRODUCTIONThe goal of all corporations is to increase shareholder wealth. Shareholder wealth is increased is by increasing the corporations profit. In acorporation involved in manufacturing, reducing the cost of the factors ofproduction is essential for growth. One of the major components of production costs is labor. When in comesto labor costs, the corporation and the worker usually have very different goals. The corporation wants to pay the worker as little as possible, whilemaintaining the productivity and quality required by its customers. The worker,on the other hand, seeks to increase his or her personal wealth by demanding thehighest possible wages and benefits. Because of this somewhat adversarial relationship, corporations andlabor have developed strategies to strengthen their positions. One of Laborsmain defenses is to organize in unions. The existence of unions can be aneffective method of gaining a position of strength, especially when dealing withpower corporations. Depending on the size of the corporation, they might havethe power to employ methods which are difficult for the workers to prevent orcounteract. One tactic used by corporations to reduce labor costs is the utilizationof sweatshop labor. A sweatshop is a manufacturing facility that operatesbelow minimum standards of safety and/or wages and benefits. Sweatshopsflourished in the United States in the late 1800s and early 1900s. This paper will examine the re-emergence of sweatshop manufacturing inthe U.S. and abroad, and its impact on how manufacturers do business. Two U.S. corporations will be discussed in detail. And the issue of utilizing low costlabor domestically and offshore, including arguments for against this practice,will be discussed. ISSUE BACKGROUNDSince, by definition, sweatshops violate the basic rights of workers, abrief discussion of the history of the labor movement is a necessary element inunderstanding the use of sweatshops. This section is intended to give a briefoutline of some of the events leading to workers rights laws. The followinginformation was excerpted from NBC News Online. June 3, 1900Garment workers form the International Ladies Garment Workers Union to protestlow pay, fifteen-hour workdays, no benefits, and unsafe working conditions. While weak at the onset, the ILGWU struggles to help all workers fight forbetter conditions and higher pay. 1909November 22,1909-February 15, 1910 Organized by the ILGWU, 20,000 shirtwaistmakers, mostly women and children, stage the first garment workers strike. Manypicketers are beaten or fired. In the end, the garment workers win a pay raiseand a work reduction to 52 hours of work per week. July October, 1910ILGWU organizes a second large strike which featured 50,000 cloak-makers. Takingtheir lead from the women, this mostly male strike won uniform wages, a shorterwork week, and paid holidays. A Joint Boardof Sanitary Control is set up, as well as an arbitration board. As a result ofthe strikes in 1909 and 1910, the ILGWU swells in membership. March 25, 1911One of the worst fires in U.S. history breaks out at the Triangle ShirtwaistCompany in Manhattans Lower East Side, killing 146 garment workers. TheTriangle fire prompts the government to take action and establish regulatorycontrol over the industry. Days after the tragedy, 80,000 people participate ina funeral procession up Fifth Avenue. June 25, 1938President Franklin Roosevelt signs the Fair Labor Standards Act (FLSA) alsoknown as the federal wage and hour law guaranteeing a minimum hourly wage of25 cents. The law is enforced by the Department of Labors Wage and HourDivision and sets the federal minimum wageand overtime requirements. It also prohibits child labor and requires employersto keep adequate time and payroll records. In 1996, the FLSA covers more than110 million workers. .u287a72739cb8ec684361b739cb72616f , .u287a72739cb8ec684361b739cb72616f .postImageUrl , .u287a72739cb8ec684361b739cb72616f .centered-text-area { min-height: 80px; position: relative; } .u287a72739cb8ec684361b739cb72616f , .u287a72739cb8ec684361b739cb72616f:hover , .u287a72739cb8ec684361b739cb72616f:visited , .u287a72739cb8ec684361b739cb72616f:active { border:0!important; } .u287a72739cb8ec684361b739cb72616f .clearfix:after { content: ""; display: table; clear: both; } .u287a72739cb8ec684361b739cb72616f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u287a72739cb8ec684361b739cb72616f:active , .u287a72739cb8ec684361b739cb72616f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u287a72739cb8ec684361b739cb72616f .centered-text-area { width: 100%; position: relative ; } .u287a72739cb8ec684361b739cb72616f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u287a72739cb8ec684361b739cb72616f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u287a72739cb8ec684361b739cb72616f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u287a72739cb8ec684361b739cb72616f:hover .ctaButton { background-color: #34495E!important; } .u287a72739cb8ec684361b739cb72616f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u287a72739cb8ec684361b739cb72616f .u287a72739cb8ec684361b739cb72616f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u287a72739cb8ec684361b739cb72616f:after { content: ""; display: block; clear: both; } READ: Problems And Challenges Facing The Construction Industry Construction Essay1958The largest nationwide ILGWU strike in union history occurs, with 100,000 unionmembers walking out of factories. They win new concessions, including moreholidays and higher wages. 1960s-1980sThis three-decade period is marked by rapid globalization which hits the garmentindustry. In the 1960s, faced with increased unionization, higher wages, andbetter benefits in the Northeast, companiesbegin moving factories South. However, by the late-1970s, the Southhad all but caught up in terms of Union activity. In the1980s, many manufacturers and retailers begin outsourcing their production tosubcontractors in Central America and Asia. Countries such as Honduras, El Salvador, Nicaragua, Malaysia, Indonesia, andSingapore provide free-trade zones andlaborers who would work, according to the National LaborCommittee, for as cheap as 9 cents per hour. By the late 1980s andearly 1990s, under increased competitionfrom foreign subcontractors, sweatshopsstart to flourish once again in

Strengths Essay Essay Example

Strengths Essay Paper Student Name Professor Name Course Title Due Date (D/MonthN) What Makes Me, Me: My Strengths, Behaviors, and Natural Talents Having completed the Gallup StrengthFinder test I feel that I gained more insight in my personal specific strengths and character traits. While my top five strengths came as no surprise to me I nonetheless feel a heightened consciousness of my natural talents. My strongest asset, according to StrengthFinder is an accepting awareness of others paired with the ability to include them. This strength goes hand in hand with the developer theme, my next talent on the list, which describes the apability to recognize and cultivate potential in others. Discipline, consistency, and responsibility, my last three items on the top five list are strengths that indicate routine, structure, and adherence to stable values and commitments. As a freshman at CSUN I believe a clear understanding of my natural abilities can help me focus on my strengths and assist in the selection of a customized career plan, thus aiding my successful education and career. Including and developing others, will help me socially, while discipline, consistency, and responsibility can serve me academically, nd culturally at CSUN and in my future. It would seem that my includer talent enables me to help others that might be new in a situation or place. When I first came to CSUN I didnt know anybody. I had met with Jeff Stork, the Womens Volleyball coach once, and had been introduced to the girls on the team. I felt insecure and intimidated at first, but overcame these feelings quickly and bonded with all my team mates. We will write a custom essay sample on Strengths Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Strengths Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Strengths Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer A few weeks ago, Coach Stork informed us that three recruits were coming to visit campus and check out the Matador Volleyball program. I volunteered to guide the prospective new players, and truly enjoyed being able to share my experiences with them. It came naturally to me to try to include the girls, and make them familiar with everything that I had experienced as new, scary and strange. Furthermore I enjoyed introducing them to my current team, take them around campus, and generally make them feel accepted and welcome. After learning about my natural talent of including others, I feel drawn to situations where I can utilize this strength. There may be a welcome committee hat I could Join, to help newcomers transitions into our college as smooth as possible by getting them introduced and involved in existing groups, after-curricular activities or sports programs. I feel I could be a true asset in that aspect. Another one of my strengths is the talent of developing, which would also aide in recognizing and cultivating potential in others in situations where they might feel new, unfamiliar or even excluded. I really enjoyed meeting with my career counsellor because she not only advised me about my talents, but also assisted in planning my lasses, I believe I would appreciate being able to give sound advice to other, new students. One of my strong suits has always been tuning into the emotions and needs of other people, therefore I trust that a sort of mentorship would suit me perfect, and allow me to utilize my character strength best. My senior high school year I was able to coach a middle school co-ed volleyball team in my home town. Not only was this experience one of my fondest memories, as I enjoyed encouraging and nurturing the youngsters, it also opened my eyes to a coaching or possibly teaching areer, which I find very intriguing. Discipline, consistency, and responsibility are traits that imply structure, adherence to clear rules, and commitment to values. These strengths can certainly benefit me in academically, here at CSUN. The discipline theme for example comes into play in detail orientation. Even as a child I have always pursued meticulous detail and perfection, and to this day precision is a core part of who I am. An important strength that applied in a time of challenge is consistency. I have played volleyball since I was in third grade. During my freshman year in high school I played JV until the varsity team made the playoffs, at which time I was moved up to varsity by their coach. Since sophomore year I was then on varsity. The problem I experienced was with the varsity coach, who had a daughter on the team, and did everything in her power to pad the stats in her daughters favor. The setters were even instructed to only set to the daughter so she could get all the kills. It was painfully obvious that there was no equal opportunity on the team, nor was playing time based on capability and performance. All that mattered to the coach was to push her daughter n the foreground, while slighting everybody else, including myself. It was very difficult for me to accept the fact that the whole team suffered under the favoritism displayed by our coach. My conviction of equality, especially on a team-sport team, made it challenging for me to stay on the team. I was frequently approached by strangers from the audience and even opponents coaches inquiring about the reason behind my sitting on the bench. Quite honestly, I had no good response to these questions, as I personally agreed with them. While the coachs daughter has lways been a good player, I felt that the coach was trying to bend the rules, and tip the scales in favor of her own daughter, which was unacceptable to me. My own mother begged me to quit the team, but I stuck it out. After all, I had committed to playing the whole season, and was not about to quit half way through. It is difficult for me to explain the pain this preferential treatment caused me. Today, I can easily see that my StrengthFinder character trait of consistency was what drove me back then. I value equality, and have little tolerance for individuals who bend the rules to it their situation, or benefit themselves. It was also the strength of consistency that helped me coach my own team. Having been on a team that was ruled by unequal treatment made me more aware of equality, and I applied my personal experiences when I coached my own team. In the future I would like to continue coaching, as I feel very strongly that my high school dealings with that coach made me a stronger person and athlete. Only now I realize that consistency is one of my top five character strengths, and therefore part of what makes me, me.

War in the 20th century

War in the 20th century As a reaction to rapid industrialization, many reforms were needed in the late 19th and early 20th centuries. With railroads raising prices for short distance rides and the high cost to ship goods farmers found their funds to be insufficient and crops began to fail. The new problems that farmers faced caused them to have to move and find new techniques in crop production. Eventually laws were passed to help regulate the prices of railroads.During the Agrarian Movement many farmers faced problems. One of their problems was overproduction, the opening of the west, machinery, and new techniques increased production and caused prices to fall. High costs of railroads made it very difficult for farmers to ship goods. The railroads charged higher prices and higher rates for shorter distances. Another problem was the farmers had to borrow money to make improvements, buy machinery, and banks charged high interest rates. The last problem the farmers faced was crop failures/disasters.The Journa l of the Gilded Age and Progressive EraThe farmers had to deal with droughts, insects killing the crops, floods, and bad crops wiping out saving crops from other years.In order to make crop harvests abundant; farmers came up with new methods and ideas so that their crops would be more sufficient. For starters, they moved from the coast to the Great Plains, but a lack of water and wood created serious problems. The prairie had fertile soil but was covered by a thick sod with thick roots. Deere's new steel plow was able to break up the thick sod. Because the sod was so thick, settlers were able to make bricks out of it and build houses with walls several feet thick. Also barbed wire was used instead of wooden fences in order to keep animals away from the valuable crops. Windmills were used to pump water...

Practice in Supporting a Topic Sentence with Specific Details

Practice in Supporting a Topic Sentence with Specific Details AÂ  topic sentence contains the main idea upon which a paragraph is developed. Often it appears at (or near) the beginning of a paragraph, introducing the main idea and suggesting the direction that the paragraph will take. What follows a topic sentence are a number of supporting sentences that develop the main idea with specific details. Practice Excercise Here is an effective topic sentence for a descriptive paragraph: My most valuable possession is an old, slightly warped, blond guitar- the first instrument that I ever taught myself how to play. This sentence not only identifies the prized belonging (an old, slightly warped, blond guitar) but also suggests why the writer values it (the first instrument that I ever taught myself how to play). Some of the sentences below support this topic sentence with specific descriptive details. Others, however, offer information that would be inappropriate in a unified descriptive paragraph. Read the sentences carefully, and then pick out only those that support the topic sentence with precise descriptive details. When youre done, compare your responses with the suggested answers below: It is a Madeira folk guitar, all scuffed and scratched and finger-printed.My grandparents gave it to me on my thirteenth birthday.I think they bought it at the Music Lovers Shop in Rochester where they used to live.At the top is a bramble of copper-wound strings, each one hooked through the eye of a silver tuning key.Although copper strings are much harder on the fingers than nylon strings, they sound much better than the nylon ones.The strings are stretched down a long slim neck.The frets on the neck are tarnished, and the wood has been worn down by years of fingers pressing chords.It was three months before I could even tune the guitar properly, and another few months before I could manage the basic chords.You have to be very patient when first learning how to play the guitar.You should set aside a certain time each day for practice.The body of the Madeira is shaped like an enormous yellow pear, one that has been slightly damaged in shipping.A guitar can be awkward to hold, particu larly if it seems bigger than you are, but you need to learn how to hold it properly if youre ever going to play it right. I usually play sitting down because its more comfortable that way.The blond wood has been chipped and gouged to gray, particularly where the pick guard fell off years ago.I have a Gibson now and hardly ever play the Madeira any more. Suggested Answers The following sentences support the topic sentence with precise descriptive details: 1. It is a Madeira folk guitar, all scuffed and scratched and finger-printed. 4. At the top is a bramble of copper-wound strings, each one hooked through the eye of a silver tuning key. 6. The strings are stretched down a long slim neck. 7. The frets on the neck are tarnished, and the wood has been worn down by years of fingers pressing chords. 11. The body of the Madeira is shaped like an enormous yellow pear, one that has been slightly damaged in shipping. 14. The blond wood has been chipped and gouged to gray, particularly where the pick guard fell off years ago.

Islamic Women in the Socio-Political World Case Study

Islamic Women in the Socio-Political World - Case Study Example As the report stresses the society covered by the virtues and rules of Islamic religion can be observed and be seen to have a patriarchal form where male dominates the female. This is where we get to see the real and the original role of women in the Islamic society. This paper discusses that part of the teachings of the Q’uran is for women to be submissive to their husbands especially after marriage. It is also said that a woman has no right to talk with other male other than her husband or close relatives. Going over what is mandated and what is expected for women to do is against the Q’uran. However, this kind of belief and practices no matter how oppressive as seen by many feminists and critics continue to spread and obviously still being practiced to places where Islam resides. But going deeper to the subject of women’s oppressive role in the Islamic society, there can be no doubt that women for their part somehow influence male as they make decisions that affect political and economical status. It is interesting to know that the fact that they are submissive to their husbands, they can still affect these decisions, even if they are out of power. Power and influence the book The Heritage of Islam claims are not the same or co-terminous. The quoted line above gives us an inkling that women are significant in the society not because we are arguing about existence but because the effect of women’s influence to male’s decision-making that most of the times is indirectly done and indirectly observed. This situation has long been observed by women and therefore in answer to this need or rather call for change, they have also decided to take part in the different challenges that male have been facing since time immemorial. In the same book by Creevey, it can be understood that with the search for bigger roles in the society, this in now the very famous words we call 'women empowerment.' The goal of this paper is not merely to check what empowerment of women means, or what the process is. This is just however to simply reiterate the events and factors that affected Islamic women to come out of their shells being oppressed masked by the role of a wife to their husbands. The Heritage of women somehow gives us a glimpse of this abrupt change in the status and giving the Western African as an example, we could see how women tried to rise from the simple roles of just being a wife. Nowhere in West Africa do women control the political structures or dominate the political process. In all West African countries they are permitted to

Final paper Research Example | Topics and Well Written Essays - 1000 words - 3

Final - Research Paper Example Making it; therefore, sometimes a casualty of the American desire for security in times of crisis (Milton, 1989). In the essay, the historical evolution of habeas corpus, which includes its English and American traditions, will be examined. The suspension or rescheduling of the habeas corpus in the U.S. history and its relevance to the contemporary U.S. situation in the time of war on terror will also be examined. The American philosophy of habeas corpus originates in the common law that was brought into the United States from England. Sir William Blackstone in his commentaries on the Laws of England, credited the origin of the Writ of habeas corpus principles to the ancient Saxons who conquered England immediately after withdraw of Roman Empire from British Isles (Howard, 1995). Habeas corpus, therefore, denotes to the legal precedent that holds that an accused may not be detained in custody when there is not just cause. Blackstone described the early purpose of the writ of habeas corpus as ensuing from the assumption that the president of the king should have account at all times, why the liberty of any of their citizens or subjects is restrained, wherever that hold back might be inflicted. Articles 1, section 9, Clause 2 of the U.S. Constitution upholds the practice of the use of the writ of habeas corpus (Howard, 1995). In the North American history (USA), there has been instances where the writ of habeas corpus procedure being suspended. For an instant, Abraham Lincoln, the president of U.S. succeeded in having it suspended during the Civil. This led to allowing the imprisonment of military members, prisoners of war and any suspended traitors and spies were to be held for the time of the war without being given trial. In addition, Confederate President Jefferson Davis had habeas corpus suspended in the Confederate States of America. During the World War II, the

The Crucible by Arthur Miller Essay Example for Free

The Crucible by Arthur Miller Essay In the opening scene of The Crucible, the playwright reveals insight into John and Elizabeths troubled marriage through Elizabeths subtle passive-aggressive gestures, Johns incoherent ramblings, and his emotional explosion at the end showing his frustration. Tension between the two immediately increases when John Proctor comes home late. Apparently, Elizabeth knows about Johns extramarital affair with Abigail. Elizabeths annoyance is seen when Proctor states, Oh, is it [a rabbit]! In Jonathans trap? Elizabeth replies sarcastically, No, she walked into the house this afternoon; I found her sittin in the corner like she come to visit. When John gets up and kisses Elizabeth, she rejects him further by sampling receiving his gesture. Disappointed and somewhat aware of his wifes unspoken displeasure, he sits down. The mood has become awkward. John makes small talk, stating, Its winter in here yet. On Sunday let you come with me, and well walk the farm together; I never see such a load of flowers on the earth. Lilacs have a purple smell. Lilac is the smell of nightfall, I think. Massachusetts is a beauty in the spring! The winter remark refers to the cold atmosphere of the two spouses; they are talking together but are not communicating anything worthwhile. His unfocused rambling does not successfully establish common ground between the two. He turns to her and watches her. A sense of their separation rises, states the stage directions. Proctor asks, I think youre sad again. Are you? Elizabeth, reluctant to cause an argument, replies, You come so late I thought youd gone to Salem this afternoon. However, her attempts are futile because Proctor is set off by Elizabeths blunt remark, Mary Warrens there [at Salem] today. He screams, Whyd you let her? Your heard me forbid her to go to Salem any more!Insight into their troubled marriage continues when Elizabeth loses all faith in him when Proctor replies For a moment alone [I was alone with her], aye and Elizabeth replies, Why, then, it is not as you told me. Proctor becomes violent again, warning Elizabeth not to judge him anymore. Work Cited Miller, Arthur. The Crucible. New York: Penguin, 1952.

Essay on the Failure of Language in Malcolm and On the Road

The Failure of Language in Malcolm and On the Road        Ã‚  Ã‚   John Clellon Holmes in his essay "The Philosophy of the Beat Generation" characterized his young contemporaries as deeply spiritual; to him, the very eccentricity of the fifties with their characteristic sexual promiscuity, drug addiction, petty criminality, and heterodox forms of self-expression was an attempt to assert one's individuality in the atmosphere of pervasive conformity of that Golden Age. And judging by the literature of this era from the distance of four decades one might conclude that incessant search for one's true self was, indeed, what this time was all about. The shaping of identity of a young protagonist (or its failure) is the dominant motif of the two outstanding works of the period--James Purdy's Malcolm and Jack Kerouac's On the Road, published in 1959 and 1957 correspondingly; their central characters, Dean Moriarty and Malcolm, severed from the primal source of identity--their fathers, are on a quest to regain the touch with that most fundamenta l aspect of their individuality. Defining oneself in relationship to language is an essential part of this quest. There is a certain magnetism about Malcolm and Dean that wins over hobos, billionaires, chanteuses, and bohemians alike; but whatever the nature of their charm might be, it is not linguistic. Indeed, both Malcolm and Dean are at odds with standard English. Malcolm's verbal innocence makes him a foreigner to any circle he finds himself in; the pattern corruption in the novel, therefore, requires that his mentors introduce him to the vocabulary which stands for yet another aspect of the wickedness they are to "break him in." This is an arduous task, given the extent to which Malcolm is a... ...y appropriated, were the heroes of the generation (Krupat 407). Purdy's novel, on the other hand, denies his Everyman a father, humanity its God, and the world any meaning.       Works cited Adams, Stephen D. James Purdy. London: Vision, 1976. Holmes, John C. "The Philosophy of the Beat Generation." On the Road. Text and Criticism. By Jack Kerouac. Ed. Scott Donaldson. New York: Penguin, 1979. 367-79. Kerouac, Jack. On the road. Ed. Scott Donaldson. New York: Penguin, 1979. Krupat, Arnold. "Dean Moriarty as Saintly Hero." On the Road. Text and Criticism. By Jack Kerouac. Ed. Scott Donaldson. New York: Penguin, 1979. 397-411. Lorch, Thomas M. "Purdy's Malcolm: A Unique Vision of Radical Emptiness." Wisconsin Studies in Contemporary Literature. 6 (1965): 204-13. Purdy, James. Malcolm. London, New York: Serpent's Tail, 1994.      

Tractors in Asian Pacific Countries

* Imported Tractors: Australia, Japan, New Zealand * GDP per capita: Hong Kong, Australia, japan * Population: China, India, Indonesia * Number tractors in country: Japan, India, china * Agricultural Growth: China, South Korea, India Australia: 2/5 Japan: 3/5 New Zealand: 1/5 Hong Kong: 1/5 China:3/5 India: 3/5 Indonesia: 1/5 South Korea: 1/5 All of them. All 6 tables You need to calculate the initial score, weighting and the final score * Hard Copy 20% of total grade. * 20% attendance, 20% group project Characteristic: Big, High performance, and expensive ( very important to have some rational thinking why you would like to select it to be shipped to your specific country) * Recession started in 1947 to 2010 * Demand is lower, so they need to excess capacity and sell to the world * The target market in all Asian pacific * China and japan are the biggest industries in the world * India has the large population * Common wealth nations –Australia and New Zealand * Malaysia and I ndonesia are a pair, both tropical * China and japan are a pair New Zealand and Australia are a pair * 5 factors: opportunity, type of the demand, trade, market sustainability, political (government, recession etc. ) and economic environment. Internal and external supply. Market consideration: * Tell about the population of the ten countries. Type of the demand, the tractor use (because some don’t even use tractors), Imported tractor ( some countries never import the tractors but use their own tractors)IMPORTANT, do they portray desire? Do they have money? , agricultural growth( some countries never grow on agriculture such as Hong Kong), GDP.If they import tractor then they have a potential market. GDP, do you have money GDP per person. Consistent Growing or are they shrinking? Imported tractor is more imp than GDP, GDP is more important than agricultural growth then more important than tractor use. The least important is the population because they may not have to grow thei r own food but buy/import their foods. IMPORTED TRACTOR AND GDP MOST IMPORTANT! * 3 very important, 2 important, 1 is fairly important, . 5 less important, * Need to measure the weighted average mean *

Food Safety System

Food Safety Information Freezing and Food Safety oods in the freezer — are they safe? Every year, thousands of callers to the USDA Meat and Poultry Hotline have questions about the safety of items stored in their home freezers. The confusion seems to be based on the fact that few people understand how freezing protects food. Here is some information on how to freeze food safely and how long to keep it. F What Can You Freeze? You can freeze almost any food. Some exceptions are canned food or eggs in shells. However, once the food (such as a ham) is out of the can, you may freeze it.Being able to freeze food and being pleased with the quality after thawing are two different things. Some foods simply don’t freeze well. Examples are mayonnaise, cream sauce, and lettuce. Raw meat and poultry maintain their quality longer than their cooked counterparts because moisture is lost during cooking. Is Frozen Food Safe? Food stored constantly at 0  °F or below will always be safe. Only the quality suffers with lengthy freezer storage. Freezing keeps food safe by slowing the movement of molecules, causing microbes to enter a dormant stage.Freezing preserves food for extended periods because it prevents the growth of microorganisms that cause both food spoilage and foodborne illness. Freezing to 0  °F or below inactivates any microbes — bacteria, yeasts, and molds — present in food. Once thawed, however, these microbes can again become active, multiplying under the right conditions to levels that can lead to foodborne illness. Since they will then grow at about the same rate as microorganisms on fresh food, you must handle thawed items as you would any perishable food. Trichina and other parasites can be destroyed by sub-zero freezing temperatures.However, very strict government-supervised conditions must be met. Home freezing cannot be relied upon to destroy trichina. Thorough cooking, however, will destroy all parasites. Does Freezing Destroy Bacteria and Parasites? Freshness and Quality Freshness and quality at the time of freezing affect the condition of frozen foods. If frozen at peak quality, thawed foods emerge tasting better than foods frozen near the end of their useful life. So freeze items you won’t use quickly sooner rather than later. Store all foods at 0  °F or below to retain vitamin content, color, flavor, and texture.The freezing process itself does not destroy nutrients. In meat and poultry products, there is little change in nutrient value during freezer storage. Nutrient Retention The Food Safety and Inspection Service (FSIS) is the public health agency in the U. S. Department of Agriculture responsible for ensuring that the nation’s commercial supply of meat, poultry, and egg products is safe, wholesome, and correctly labeled and packaged. USDA Meat & Poultry Hotline 1-888-MPHotline (1-888-674-6854) USDA Photo PhotoDisc Food Safety Whileand InspectionCamping & Boating Food Safety Hikin g, ServiceUnited States Department of Agriculture Freezing and Food Safety Enzymes Enzyme activity can lead to the deterioration of food quality. Enzymes present in animals, vegetables, and fruit promote chemical reactions before and after harvest, such as ripening. Freezing only slows the enzyme activity that takes place in foods. It does not halt them. Enzyme activity does not harm frozen meats or fish and is neutralized by the acids in frozen fruits. But most vegetables that freeze well are low acid and require brief, partial cooking to prevent deterioration. This is called â€Å"blanching. For successful freezing, blanch or partially cook vegetables in boiling water or in a microwave oven. Then rapidly chill the vegetables prior to freezing and storage. Consult a cookbook for timing. Packaging Proper packaging helps maintain quality and prevent freezer burn. It is safe to freeze meat or poultry directly in its original packaging, however this type of wrap is permeable to air an d quality may diminish over time. For prolonged storage, overwrap these packages as you would any food for long-term storage. It is not necessary to rinse meat and poultry.Freeze unopened vacuum packages as is. If you notice that a package has accidentally been torn or has opened while food is in the freezer, the food is still safe to use; merely overwrap or rewrap it. Freezer burn does not make food unsafe; merely dry in spots. It appears as grayish-brown, leathery spots and is caused by air coming in contact with the surface of the food. Cut freezer-burned portions away either before or after cooking the food. Heavily freezer-burned foods may have to be discarded for quality reasons. Color changes can occur in frozen foods.The bright red color of meat as purchased usually turns dark or pale brown depending on its variety. This may be due to lack of oxygen, freezer burn, or abnormally long storage. Freezing doesn’t usually cause color changes in poultry. However, the bones a nd the meat near them can become dark. Bone darkening results when pigment seeps through the porous bones of young poultry into the surrounding tissues when the poultry meat is frozen and thawed. The dulling of color in frozen vegetables and cooked foods is usually the result of excessive drying due to improper packaging or overlengthy storage.Freezer Burn Color Changes Freeze Rapidly Freeze food as fast as possible to maintain its quality. Rapid freezing prevents undesirable large ice crystals from forming throughout the product because the molecules don’t have time to form into the characteristic six-sided snowflake. Slow freezing creates large, disruptive ice crystals. During thawing, they damage the cells and dissolve emulsions. This causes meat to â€Å"drip† and lose juiciness. Emulsions such as mayonnaise or cream will separate and appear curdled. Ideally, a food 2-inches thick should freeze completely in about 2 hours.If your home freezer has a â€Å"quick-fre eze† shelf, use it. Never stack packages to be frozen. Instead, spread them out in one layer on various shelves, stacking them only after frozen solid. Freezer – Refrigerator Temperatures If a refrigerator freezing compartment can’t maintain 0  °F or below or if the door is opened frequently, use it for short-term food storage. Eat those foods as soon as possible for best quality. Use a free-standing freezer set at 0  °F or below for long-term storage of frozen foods. Keep an appliance thermometer in your freezing compartment or freezer to check the temperature.This is important if you experience a power outage or mechanical problems. The temperature in the refrigerator should be set at 40  °F or below. Check the refrigerator temperature with an appliance thermometer. Food Safety Information 2 Freezing and Food Safety Freezer Storage Times Because freezing keeps food safe indefinitely, recommended storage times are for quality only. Refer to the freezer sto rage chart at the end of this document, which lists optimum freezing times for best quality. If a food is not listed on the chart, you may determine its quality after thawing. First check the odor.Some foods will develop a rancid or off odor when frozen too long and should be discarded. Some may not look picture perfect or be of high enough quality to serve alone, but may be edible and can be used to make soups or stews. Safe Thawing Never thaw foods in a garage, basement, car, dishwasher, or plastic garbage bag, out on the kitchen counter, outdoors, or on the porch. These methods can leave your foods unsafe to eat. There are three safe ways to thaw food: in the refrigerator, in cold water, or in the microwave. The last two methods may be the fastest, however, the food must be cooked immediately after thawing. . It’s best to plan ahead for slow, safe thawing in the refrigerator. Small items may defrost overnight; most food requires a day or two to completely defrost. Large it ems like turkeys may take longer, approximately 1 day for each 5 pounds of weight. 2. For faster thawing, place food in a leak proof plastic bag and immerse it in cold water. (If the bag leaks, bacteria from the air or surrounding environment could be introduced into the food. Food may absorb water like a sponge, resulting in a watery product. ) Change the water every 30 minutes. After thawing, cook immediately. 3.When microwave-defrosting food, plan to cook it immediately after thawing because some areas of the food may become warm and begin to cook during microwaving. Refreezing Food thawed in the refrigerator is safe to refreeze without cooking, although there may be a loss of quality due to the moisture lost through thawing. After cooking, foods that were previously frozen are safe to refreeze. If previously cooked foods are thawed in the refrigerator, you may refreeze the unused portion. Freeze leftovers within 3-4 days. Do not refreeze any foods left outside the refrigerator l onger than 2 hours; 1 hour in temperatures above 90  °F.If you purchase previously frozen meat, poultry, or fish at a retail store, you can refreeze if it has been handled safely. Cooking Frozen Foods Raw or cooked meat, poultry, or casseroles can be cooked or reheated from the frozen state. However, it will take approximately one and a half times as long to cook. Remember to discard any wrapping or absorbent paper from meat or poultry. When cooking whole frozen poultry, remove the giblet pack from the cavity as soon as you can loosen it. Cook the giblets separately. Read the label on USDA-inspected frozen meat and poultry products.Some items, such as pre-stuffed whole birds, MUST be cooked from the frozen state to ensure a safely cooked product. LOOK FOR THE USDA OR STATE MARK OF INSPECTION The inspection mark on the packaging tells you the product was prepared in a USDA or State-inspected plant under controlled conditions. Follow the package directions for thawing, reheating, an d storing. Food Safety Information 3 Freezing and Food Safety Power Outage in Freezers If there is a power outage, the freezer fails, or if the freezer door has been left ajar by mistake, the food may still be safe to use if ice crystals remain.If the freezer has failed and a repairman is on the way, or it appears the power will be on soon, don’t open the freezer door. If the freezer door was left ajar and the freezer continued to keep the food cold, the food should stay safe. A freezer full of food will usually keep about 2 days if the door is kept shut; a half-full freezer will last about a day. The freezing compartment in a refrigerator may not keep foods frozen as long. If the freezer is not full, quickly group packages together so they will retain the cold more effectively. Separate meat and poultry items from ther foods so if they begin to thaw, their juices won’t drip onto other foods. When the power is off, you may want to put dry ice, block ice, or bags of ice in the freezer or transfer foods to a friend’s freezer until power is restored. Use an appliance thermometer to monitor the temperature. To determine the safety of foods when the power goes on, check their condition and temperature. If food is partly frozen, still has ice crystals, or is as cold as if it were in a refrigerator (40  °F or below), it is safe to refreeze or use. It’s not necessary to cook raw foods before refreezing.Discard foods that have been warmer than 40  °F for more than 2 hours. Discard any foods that have been contaminated by raw meat juices. Dispose of soft or melted ice cream for quality’s sake. When it is freezing outside and there is snow on the ground, the outdoors seems like a good place to keep food until the power comes on. However, frozen food can thaw if it is exposed to the sun’s rays even when the temperature is very cold. The outside temperature could vary hour by hour and the temperature outside will not protect re frigerated and frozen food. Food may become too warm and foodborne bacteria could grow.Additionally, perishable items could be exposed to unsanitary conditions or to animals. Animals may harbor bacteria or disease; never consume food that has come in contact with an animal. Frozen Cans Cans frozen accidentally, such as those left in a car or basement in subzero temperatures, can present health problems. If the cans are merely swollen — and you are sure the swelling was caused by freezing — the cans may still be usable. Let the can thaw in the refrigerator before opening. If the product doesn’t look and/or smell normal, throw it out. DO NOT TASTE IT!If the seams have rusted or burst, throw the cans out immediately. Wrap the burst can in plastic and dispose of the food where no one, including animals, can get it. Shell eggs should not be frozen. If an egg accidentally freezes and the shell cracked during freezing, discard the egg. Keep any uncracked eggs frozen un til needed; then thaw in the refrigerator. These can be hard cooked successfully, but other uses may be limited. That’s because freezing causes the yolk to become thick and syrupy, so it will not flow like an unfrozen yolk or blend very well with the egg white or other ingredients. Frozen EggsFood Safety Information 4 Freezing and Food Safety FREEZER STORAGE CHART (0  °F or below) Note: Freezer storage times are for quality only. Frozen foods remain safe indefinitely. Item Bacon and Sausage Casseroles Egg whites or egg substitutes Frozen Dinners and Entrees Gravy, meat, or poultry Ham, Hot dogs, and Luncheon Meats Meat, uncooked roasts Meat, uncooked steaks or chops Months 1 to 2 2 to 3 Unopened 12 3 to 4 2 to 3 1 to 2 Item Meat, uncooked ground Meat, cooked Poultry, uncooked whole Poultry, uncooked parts Poultry, uncooked giblets Poultry, cooked Months 3 to 4 2 to 3 12 9 3 to 4 4 2 to 3 to 12 4 to 12 Soups and Stews Wild game, uncooked 8 to 12 Food Safety Questions? Call t he USDA Meat & Poultry Hotline If you have a question about meat, poultry or egg products, call the USDA Meat and Poultry Hotline toll free at 1-888-MPHotline or 1-888-674-6854, TTY: 1-800-256-7072. The hotline is open year-round Monday through Friday from 10 a. m. to 4 p. m. EST (English or Spanish). Listen to timely recorded food safety messages at the same number 24 hours a day. Check out the FSIS Web site at www. sis. usda. gov. Ask Karen! FSIS’ automated response system can provide food safety information 24/7 and a live chat during Hotline hours. Send e-mail questions to MPHotline. [email  protected] gov FSIS encourages the reprint and distribution of this publication for food safety education purposes. However, USDA symbols or logos may not be used separately to imply endorsement of a commercial product or service. AskKaren. gov The USDA is an equal opportunity provider and employer. Revised May 2010

Integrating Sustainability into Business Strategy where Interests Intersect The WritePass Journal

Integrating Sustainability into Business Strategy where Interests Intersect Introduction Integrating Sustainability into Business Strategy where Interests Intersect IntroductionBusiness Benefitâ€Å"Protect it†26 – Regulations and Reputationâ€Å"Run it†33 Operationsâ€Å"Grow it†43 Innovation and MarketingRole of StrategyStrategic Approach to Sustainability  Ã¢â‚¬ËœIntegration’ and ‘Fit’  Does The ‘Sweet-Spot’ Approach Lead to Sustainability?Expectation of no Trade-offsBusiness Model as a WholeCreating a Sustainable Business ModelConclusion  Related Introduction Literature agrees that for sustainability to achieve benefit to business, society and the environment, it must not be an add-on but be integrated into the business.13 In order to integrate sustainability into business strategy Savitz and Weber suggest establishing where areas of â€Å"mutual interest†14 lie, between business strategy and stakeholder interest. They term this the â€Å"sustainability sweet spot: the place where the pursuit of profit blends seamlessly with the pursuit of the common good†15 Businesses operate in an â€Å"interdependent world†16 therefore there is much scope for overlap between stakeholder and business interests agree, recommending companies focus on â€Å"the points of intersection†18 rather than the tension and frictions between business and society. Points of intersection arise, in product offering, along the value chain and in the competitive context, that provide opportunity for â€Å"creating shared value†19 Drucker has encouraged companies, since 1955, to â€Å"make the public good become the private good of the enterprise†20 More recently, The Forum for the Future argues that â€Å"smart businesses†21 will profit from sustainability issues by â€Å"finding ways to give us what we need and want whilst maintaining the eco-system services on which we rely.†22 Business Benefit Points of intersection occur in product offering, throughout the value chain, and in the competitive context, providing much scope for sustainability activities. According to Savitz and Weber, sustainability activities have the potential to enhance your business in three ways. They can help to â€Å"protect it, run it, and grow it†24 Although using different terminology, this concept is â€Å"Protect it†26 – Regulations and Reputation Integrating sustainability into the business strategy reduces risk by ensuring compliance with existing regulations but also preparing for, influencing27 and reducing the risk of impending regulatory interventions.28 WWF and Smith add that engaging with stakeholders including Non-Governmental Organisations (NGOs) can reduce the risk of reputational damage,29 negative campaigns and consumer boycott. De Man and Burns suggest supply-chain partnerships and codes-of-conduct manage risk by recouping control lost through globalization and outsourcing.31 The second two stages suggested by Savitz and Weber move from risk management to include opportunity maximization, reflecting the shift observed by Forum for the Future over the past decade. â€Å"Run it†33 Operations As expressed by Forum for the Future, â€Å"Pollution is waste,†¦ it means that your company is paying for something it didn’t use†34 Reducing costs, waste and inefficiencies in operations can increase profitability while keeping the company ahead of regulators. The improved environmental and social impacts can be beneficial for brand enhancement. Porter agrees that â€Å"operational efficiency†35 is important but argues that it is not sufficient to secure a viable business into the long-term. It can be quickly imitated,36 shifting the â€Å"productivity frontier outward†37 and raising efficiencies of the industry as a whole but providing â€Å"relative improvements for no one†38 Without additional strategy this creates â€Å"pressures on costs†39 and â€Å"mutually destructive competition†40 Environment Management Systems can assist reduction of resources used in production. But, as populations and therefore production expands, this reduction becomes ‘relative’ rather than ‘absolute’41. Environmental degradation continues to increase although businesses appear to be addressing the issue. Jackson terms this the â€Å"myth of decoupling†42 Improvements required for absolute decoupling of growth and material usage would require substantial economic investment, with a return-oninvestment timeframe that would not pass traditional calculations. â€Å"Grow it†43 Innovation and Marketing Sustainability provides scope for growth activities including opening access to new markets, increasing share in existing markets, developing innovative new products and processes, increased consumer loyalty and satisfaction, increased scope for alliances and partnerships, and improvement to reputation and brand.44 This area shall be considered in detail in Part 2. In summary, sustainability can be integrated into business where there are areas of mutual interest between the business, environment and society. Areas of intersection occur throughout the value chain. Sustainability activities can provide business benefits such as: managing risk of regulation; managing risk of reputational damage in consumer, investor and employment markets; re-couping control lost through globalization and outsourcing; reduced operating costs; reputation and brand enhancement; product differentiation; access to new markets and increased share in existing markets; and providing a driver for innovation of product, process and business model. Role of Strategy Strategic Approach to Sustainability Focusing on points of intersection has the potential to benefit the business alongside society and the environment. The danger is that sustainability activities become â€Å"fragmented†45, â€Å"disconnected from the company’s strategy†46, reducing the potential benefit to society, the environment and to the business and opening the company up to risks such as accusations of ‘green-wash’ (see 2.2.1). A fragmented approach leads to â€Å"contradictory practices†47 that reduce the overall benefits produced. Instead sustainability issues should be analysed â€Å"using the same frameworks that guide their core business choices†48 Approached strategically, sustainability becomes a source of progress for both society and the firm, being â€Å"a source of opportunity, innovation, and competitive advantage†49 â€Å"as the business applies its considerable resources, expertise, and insights to activities that benefit society.†50 Considered strategically sustainability activities can compliment and re-enforce each other, working together as a coherent whole.   Ã¢â‚¬ËœIntegration’ and ‘Fit’ Sustainability activities can be realised throughout the business model,51 summarised According to Drucker â€Å"The entire business can be seen, understood and managed as an integrated process†53 â€Å"from raw material procurement†¦to customer service†54 According to Porter, the role of strategy is to â€Å"tighten fit†55 between activities and changes taking place. Strategy considers the company as a whole â€Å"activity system†56, rather than individual activities, combining and configuring activities. â€Å"The success of a strategy depends on doing many things well-not just a few- and integrating among them†57 ensuring that activities are complimentary, having â€Å"consistency†58, are â€Å"reinforcing†59 and provide â€Å"optimization of effort†60 Integrating individual sustainability activities into business units is an improvement from mere philanthropy, but real benefit is achieved when there is integration among activities so that they work together as a coherent whole, re-enforcing and supporting each other. Balancing Stakeholder Interests and Competing Business Objectives The business context contains a range of stakeholders61. FMCG’s are publicly traded companies62, therefore shareholders are among their key stakeholders, along with consumers, governments, employees, communities in which they operate, NGOs and the media. Inevitably conflict arises between stakeholder interests63 especially when consideration is extended to future stakeholder interests, as required by the sustainability agenda64 Porter and Kramer recognize that, like all business activities, sustainability activities require a degree of â€Å"balancing competing values, interests, and costs†65 In some cases the â€Å"conflict of interest between shareholders and other stakeholders†66 can be resolved by considering the long-term interests of shareholders67 In some instances it is possible to create an overlap of interests through innovation68, by â€Å"working to alter consumer preference†69 or by lobbying for regulation that converges these interests. In some instances the activity should simply be halted. Smith argues that â€Å"stakeholder engagement must be at the core†70 of sustainability strategy in order to ensure informed decision-making. Competing business objectives can conflict. Without clear strategy it is likely that sustainability â€Å"trade-offs†71 such as costs will be postponed72 â€Å"which can lead to far greater costs when the company is later judged to have violated its social obligation.†73 Although they do not explicate it, we can add that this postponement can also lead to severe costs to society and the environment. Porter identifies â€Å"the growth trap†74 as a pressure that detracts from strategy, encouraging activities that are not coherent with the system as a whole.75 A strategic framework allows decisions to be made, regarding competing interests and objectives, consistently across the business, maintaining the company’s â€Å"unique and valuable position†76 In order to ensure that sustainability activities fulfill their potential, it is necessary to have them sit within a core strategic framework. In summary, sustainability can be integrated into all aspects of the business. A fragmented approach is inefficient at producing benefit and avoiding risk. But, when considered strategically, sustainability activities can compliment each other, working together as a coherent whole to benefit the business, society and the environment simultaneously. This is when maximum benefit is achieved. Strategy provides the framework for managing competing stakeholder interests and business objectives in a manner consistent with the business as a whole, strengthening the company’s unique position.   Does The ‘Sweet-Spot’ Approach Lead to Sustainability? Expectation of no Trade-offs Walley and Whitehead express caution in allowing ‘sweet-spots’ to dictate sustainability strategy. They accept that ‘win-win’ scenarios exist but argue they are extremely rare and should not form the basis of a company’s sustainability strategy.77 Previous easy wins were achieved without making â€Å"truly fundamental changes in production processes or product design†78 Once ‘low hanging fruit’ has been reaped, addressing sustainability issues becomes an increasingly â€Å"costly and complicated proposition†79 that requires â€Å"long-term commitment and cooperation†80 The occasional ‘win-win’ becomes insignificant when considered alongside the full costs of addressing sustainability issues. The expectation that no trade-offs are required leads to reduced commitment and cooperation when expected win-win’s do not materialise and true costs are realised. Walley Whitehead advocate â€Å"a more integrated way of thinking†81, focusing on the core strategy of the business in order to make â€Å"informed trade-offs between costs and benefits†82 Business Model as a Whole Focusing on ‘sweet-spots’ does not address the impact of the business model as a whole but makes modifications within. Utting argues that corporations have â€Å"skillfully placated the opposition†83 using dialogue, engagement and sustainability activities, without effecting real change to business practices. Focusing on gradual mitigation of negative environmental and social impacts, or increasing positive impacts only to the extent that delivers medium term business benefit, may well provide the desired business benefits, and indeed provide some benefit to society, but results in the continuation of â€Å"current unsustainable trends†84 Looking long term this is detrimental to shareholder value as well as to future stakeholder interests. Jackson argues85 that the constant pursuit of growth, through marketing and innovation86, has led to unsustainable levels of consumption.87 Companies are responsible for encouraging materialistic desires as well as for fulfilling them.88 87 Five planets would be required if current consumption levels of richer nations were achieved globally. (Leonard, A. 2002) Add to this an increased population size and it becomes clear that incremental improvements will not be enough to achieve sustainability (WWF-UK (2001), p12.) 88 Sustainable Development Commission (2009) and Leonard, A. 2010. 19 Leonard argues that making the products a little less damaging will not achieve sustainability.89 More sustainable patterns of consumption must be achieved90 where prosperity is not reliant upon continued â€Å"consumption growth†91 Savitz does not deny that current efforts will not achieve sustainability, but he argues that we cannot make â€Å"extreme shifts†92 without â€Å"modest initiatives first†93 to achieve buy-in from stakeholders essential to the viability of the business. Creating a Sustainable Business Model Drucker advocates asking â€Å"What is our business, what will it be, what should it be?†94 The organisational structure and objectives should be designed to achieve this vision of the company, ensuring integration and consistency throughout, in order to achieve the goals of the business as a whole.95 According to MacDonald, to achieve sustainability one must first have a vision of what sustainability would look like, which can then be planned towards. This â€Å"planning from principles of success†96 or â€Å"back casting from principles†97 matches Drucker’s view of strategy outlined above. Envisioning a sustainable company provides the goal towards which the business structure and objectives can be designed.98 This view is supported by Forum For the Future99, who work with companies â€Å"with positive visions of a sustainable future; finding innovative, practical ways to help realise those visions;†100 MacDonald recognises that interim targets towards achieving the goal of sustainability are useful but these should be planned within an â€Å"overarching strategy†101 and recommends a â€Å"10 30 year horizon†102    Conclusion   Much of the literature on sustainability recommends that companies look for areas of mutual interest between its various stakeholders and focus on integrating sustainability activities. ‘Sweet-spots’ are a vital tool in transitioning a company and its stakeholders towards a sustainable future, but this does not constitute a complete sustainability strategy. Sustainability activities and incremental targets must be set within an ‘over-arching strategy’ designed to achieve the vision of a sustainable company.

Conjugation of the Spanish Verb Venir

Conjugation of the Spanish Verb Venir Below is the conjugation of venir, which usually means to come. Like many other common Spanish verbs, venir is highly irregular. The stem of ven- sometimes changes to vin- when stressed, and a -d- or -g- is added to some endings. The only other verbs using the same conjugation pattern are those ending in -venir such as intervenir (often meaning to intervene or to take part) and prevenir (often meaning to prevent or to warn). In the charts below, irregular forms are in boldface. Conjugations of Basic Forms of Venir Infinitive (infinitivo): venir (to come) Gerund (gerundio): viniendo (coming) Participle (participio): venido (come) Conjugations of Simple Forms of Venir Present indicative (presente del indicativo): yo vengo, tà º vienes, usted/à ©l/ella viene, nosotros/as venimos, vosotros/as venà ­s, ustedes/ellos/ellas vienen (I come, you come, she comes, etc.) Preterite (pretà ©rito): yo vine, tà º viniste, usted/à ©l/ella vino, nosotros/as vinimos, vosotros/as vinisteis, ustedes/ellos/ellas vinieron (I came, you came, he came, etc.) Imperfect indicative (imperfecto del indicativo): yo venà ­a, tà º venà ­as, usted/à ©l/ella venà ­a, nosotros/as venà ­amos, vosotros/as venà ­ais, ustedes/ellos/ellas venà ­an (I used to come, you used to come, she used to come, etc.) Future (futuro): yo vendrà ©, tà º vendrs, usted/à ©l/ella vendr, nosotros/as vendremos, vosotros/as vendrà ©is, ustedes/ellos/ellas vendrn (I will come, you will come, he will come, etc.) Conditional (futuro hipotà ©tico): yo vendrà ­a, tà º vendrà ­as, usted/à ©l/ella vendrà ­a, nosotros/as vendrà ­amos, vosotros/as vendrà ­ais, ustedes/ellos/ellas vendrà ­an (I would come, you would come, she would come, etc.) Present subjunctive (presente del subjuntivo): que yo venga, que tà º vengas, que usted/à ©l/ella venga, que nosotros/as vengamos, que vosotros/as vengis, que ustedes/ellos/ellas vengan (that I come, that you come, that she come, etc.) Imperfect subjunctive (imperfecto del subjuntivo): que yo viniera (viniese), que tà º vinieras (vinieses), que usted/à ©l/ella viniera (viniese), que nosotros/as vinià ©ramos (vinià ©semos), que vosotros/as vinierais (vinieseis), que ustedes/ellos/ellas vinieran (viniesen) (that I came, that you came, that he came, etc.) Imperative (imperativo): ven (tà º), no vengas (tà º), venga (usted), vengamos (nosotros/as), venid (vosotros/as), no vengis (vosotros/as), vengan (ustedes) (come, dont come, etc.) Conjugations of Compound Forms of Venir The perfect tenses of venir consist of the appropriate conjugation of haber and the past participle, venido. The progressive or continuous tenses of venir consist of the appropriate conjugation of estar and the present participle or gerund, viniendo. Sample Sentences Using Venir and Related Verbs El futuro va a venir cargado de pruebas difà ­ciles. (The future is going to come loaded with difficult challenges.) Mi novia viene a verme. (My girlfriend is coming to see me.) El estudio dice que todos provenimos de un varà ³n que vivià ³ en frica hace unos 60.000 aà ±os. (The study says we all come from a man who lived in Africa some 60,000 years ago.) Muchos padres estaban viniendo a bautizar sus hijos y no eran miembros de la iglesia. (Many parents were coming to baptize their children and werent members of the church.) La sociedad ha promulgado leyes, y si las contravengo me meten en la crcel. (Society has enacted laws, and if I violate them they are putting me in jail.) He venido a buscarte.  (She has come to look for you.) Estaban viniendo porque querà ­an aprender ms. (They are coming because they wanted to learn more.) Es muy importante que yo venga a la ciudad. (It is very important that I come to the city.) Los narcotraficantes intervinieron en la venta del bosque.  (The drug traffickers participated in the sale of the forest.) Desde antes de nacer  ¿sabà ­amos que vendrà ­amos a la Tierra?  (Before being born, did we know we would come to Earth?) Exigen que las autoridades intervengan en el caso. (They are demanding that the authorities intervene in the case.) Con mi familia decidimos que nadie viniera.  (With my family we decided that nobody would come.) Los analistas prevenà ­an una lucha encarnizada entre Google y Microsoft. (Analysts expected a vicious fight between Microsoft and Google.) Espero que mis amigos vengan y me visiten. (I hope my friends come and visit me.) Key Takeaways The conjugation of venir is highly irregular with irregular forms found in all moods and in all tenses other than the imperfect and those using the past participle.The only other verbs conjugated in the same way are those ending in -venir.

World War ll Through the1970's Essay Example | Topics and Well Written Essays - 1250 words

World War ll Through the1970's - Essay Example These decades witnessed widespread economic and political changes, which shaped America’s gender dynamics and civil rights conditions. Though there are numerous major events during this time, this paper focuses on the dropping of the atomic bomb on Japan and Rosa Park’s refusal to give up her bus seat for a white man. This paper reviews several important historical landmarks and their effects on modern American society, economy, politics, and culture. It also explores America’s reluctance to join World War II, the role that women played to win World War II, changes in civil rights after World War II, the effect of the Vietnam War on the political awareness of American youth, and the impact of President Johnson’s â€Å"Great Society† program on modern times. These events demonstrated that World War II and other influential individuals helped promote social inequity, as well as economic and political development, in America.... Wars cost millions to billions of dollars, not counting the lives lost in the process, so Americans thought it best not to engage in a new war, as it dabs on its economic and psychological post-World War I wounds. World War II depicted the military and technological skills of the U.S., specifically after it dropped the atomic bombs on Hiroshima and Nagasaki, because it not only ended this war, but sealed the fate of the U.S. as the new superpower of the world. On August 6, 1945, the first atomic bomb was dropped on Hiroshima, and on August 9, another bomb was dropped on Nagasaki. On August 15, Japan surrendered to the Allies and signed the Instrument of Surrender on September 2, which officially ended World War II. The bombings resulted in post-war agreements that banned nuclear armament development. Scholars disagree on whether the atomic bombs truly forced Japan to hastily capitulate to the Allies, although the Office of the Historian (2012) and Freedman and Dockrill (2004) argued that these bombs shocked Japan into surrendering. The effects of the atomic bombing affected how Americans see nuclear weapons. For some Americans, the destruction of Japan through the atomic bombs sparked fear, not only against nuclear proliferation, but also against the media and the government, who have been increasingly charged of manipulating facts to support their political agenda (Jowett & O’Donnell, 2012, p.171). Despite the social pattern of distrust, it cannot be denied that World War II boosted the economy of the U.S. During the war, federal spending increased by $72 billion (Schug et al., 1993, p.192). Industries related to the war flourished, including steel, aluminum, copper, and rubber industries.

War on terrorism Essay Example | Topics and Well Written Essays - 750 words

War on terrorism - Essay Example Terrorism has been defined as the indiscriminate use of tactics like bombings, shootings, and kidnappings against unarmed civilians to achieve ideological and political goals. Terrorism traditionally was considered to be localized as a tactic used by insurgent or paramilitaryThe September 11 terrorist attacks on the World Trade Center and Pentagon changed the nature and threat of terrorism. The attacks of 9/11 brought a dangerous phenomenon by which small cells of determined religious and fundamentalistThe United States launched the â€Å"War on Terrorism† as a response to the events of 9/11. These operations were initiated and instigated with the purpose of smashing the command and control centers of insurgent groups, disrupt their logistics, wipe out their training camps and sanctuaries, kill or capture terrorist leaders and their followers. This research paper provides an in depth analysis and examination of the activities which have been launched as part of the war on terr orism. It also scrutinizes the shortcomings and defects of the policies initiated by the American government.Global terrorism fueled and instigated by Al Qaeda remains a potential threat to the security of the United States and its allies. Al Qaeda is the code name used for a number of Islamic fundamentalist organizations that seek to overthrow the pro Western governments in the Islamic World, liberate Palestine, and unite the Islamic world.

PMG Intelligence, a Strategic Marketing Agency Assignment

PMG Intelligence, a Strategic Marketing Agency - Assignment Example According to the research findings, it can, therefore, be said that the company is guided by a very clear mission that is; to provide above the board market intelligence and strategic endorsements that will help our clients grow their business, better understand their markets and deliver value to their customers. Lastly, this research on the company revealed that they have capitalized on ten Specialties. They include; Qualitative Research, Quantitative Research, Focus Groups, Syndicated Research, Omnibus, Market Research, Strategic Marketing, Communications, Branding, and Consulting. Market research is the channel that joins organizations to their market, consequently turning ideas into results. Hence market research defines how to plan and craft strategy. What makes our research proficiencies unique from our competitors is not in our methodologies alone, but it is in our insight as well. Besides, our approach invests profoundly in the forthright understanding of the challenge. This is then followed by the identification of all internal and external information provisions so as to ensure that the research and analysis design processes yield the highest level of potential returns. Market research is conducted in a very systematic and professional manner. This ensures that PMG intelligence wins its customers loyalty because they are satisfied with the end product. In addition, we have improvised on market segmentation because different businesses require different research approaches. lastly, market researches are conducted putting into consideration other related case studies and previous interviews so as to get solutions that are unique, but practical.

Distribution Networks For Consumer Goods In India Marketing Essay

Distribution Networks For Consumer Goods In India Marketing Essay ABSTRACT In this paper we look into the various distribution networks employed by leading companies in the consumer goods sector. We try to find the benefits of different distribution network designs to various companies. The reason why these leading companies have decided upon that particular distribution network design will be found out in this particular paper.in this paper we see into the role of distribution networks in the supply chain of consumer goods. The companies we look into are Hindustan Unilever Limited, PepsiCo Limited and Nestle India Limited. Distribution networks are channels that move various kinds of products and services from one place to another. They are also known as marketing channels, they are made of independent organisations such as distributor, retailer, sales agents, etc. which are involved in the making of products and services and ensuring them to reach its final consumers. The concept of distribution network is a very wide concept of which distribution channel is just one component, they are tangible systems of interconnected sources and destinations through which products and services move on their way to final customers. Every distribution network has two parts: Places where the products and services are stored such as factories, warehouses, retail outlets, etc. a set of paths that connect these places such as land, sea, air, satellite, cable, internet, etc. Distribution networks can be categorized into complex and simple. A simple distribution networks the one which consists of a single demand and to fulfil that only a single source of supply and a fixed path that connect the source with other parts of the networks. Managers decide upon a particular distribution network based on what and how much they have to ship, based on internal purchasing and inventory consideration. In short distribution refers to the efforts done to move the products and services from the manufacturing plants to the final customers through the various independent organisations in between such as retailers and wholesalers. The main aim is to ensure the products reach the final consumers into the simplest way and also the cheapest way. A good distribution network provides a great competitive advantage to the firm whereas a bad distribution network can lead to the failure of even a very superior product. Hence a distribution network should be well chosen and a lot of thought process should go into it. DISTRIBUTION CHANNELS FOR CONSUMER GOODS The distribution networks that the companies usually use for consumer goods are the ones which use both the distributors or the wholesalers and the retailer and thats because it allows them exposure to the wide networks that wholesalers have already established. Products that are of low quantity and of common use are usually distributed via intermediaries and those products that are expensive are usually sold by the producer itself. Products that are heavy and bulky or are perishable are subjected to shorter distances and are distributed directly. The main aim in all of it is to reduce the cost as much as possible. Products such as electronic appliances need after sales service also to provide the customers all the relevant information to use it. The firms that produce large variety of products in large number may develop their own retail outlets and distribute their products through distribution centres whereas firms producing products in small quantity may contract wholesalers as intermediaries and get the products delivered to retailers to be sold to the end customers. For products that are newly launched they need a wider distribution network so that they can reach as many consumers as possible. They need to reach all the retailers before the marketing efforts start hence many intermediaries may be required. While products which are on the last few stages of their lifecycle may need less intermediaries because the sales and the demand drops down by this stage. Firms that are small in size may depend on few number of intermediaries various large firms may appoint large number of intermediaries for a wider distribution network. The type of intermediaries also affects the choice of distribution networks like a consumer goods producing firm may require intermediaries which could increase the sales of the products i.e. the middlemen that are well known and have a goodwill in the market and those who have large storage capacities for large volumes of products to be distributed. All the above discussed factors affect the decision on which distribution network to be chosen for consumer goods hence a manager should efficiently choose which middlemen to choose and what channel to follow for sending their products to maximum population of consumers in the minimum possible cost. LEADING CONSUMER GOODS FIRMS OPERATING IN INDIA Some of the leading consumer goods firms operating India may be: Hindustan Unilever Limited PepsiCo Limited Nestle India Limited HINDUSTAN UNILEVER LIMITED It is a subsidiary of UNILEVER which has market capitalization of $ 14 billion. It is an FMCG major which owns around 35 of Indias very powerful and trusted brands and is a market leader in many of the consumer goods categories such as dish wash, personal wash, fabric wash, skin care, hair wash, jams, packet teas, talcum powders, etc. and it is number second in the toothpaste, instant coffee and ketchup segment. HUL products are available at approximately seven million distinct outlets of the country, it is used in one of every twenty eight houses and fifty nine percent of these outlets are located in rural India. HUL also serves certain stores directly and that amounts to around one million and has a wide network of seven thousand stockists and distributors There are about 35 CFAs (Carry Forward Agents) appointed by HUL in the country who serve the stockists with the products. The trade mainly comprises of grocery stores, chemists, kiosks, wholesalers and general stores. It is known for providing tailor made services to all its distribution channel partners. They have about two thousand suppliers that supply to forty different manufacturing plants of HUL that are decentralized across two million sq meters of the territory. HULs approach to distribution is divided into 3 segments based on the accessibility of the area and the turnover per market: Direct coverage: under direct coverage HUL distributes its products from its manufacturing plants to the Carry Forward Agents. From there the products are transported to the stockist or the distributor and finally to the retailers. Indirect coverage: HUL has certain stockists for a group of villages located nearby, the products are first delivered to the stockists from the manufacturing plants and then they deliver the products to the villages around them. Streamline distribution: in areas of low accessibility but high turnover per market, the products are delivered to the distributor by the CFAs which delivers the products to sub-stockists in rural areas located in the villages itself, they are also known as the Star Sellers. In order to reach the rural population HUL started the PROJECT SHAKTI in 2000. Under this project HUL has partnered with Self Help Groups (SHG) of rural women who get trained by HUL and also get support from government agencies and NGOs and they first receive HUL products from the rural distributor and sell them to various villages. They are basically Shakti entrepreneurs commonly referred as Shakti Amma who have helped HUL extend its distribution network to around 80000 villages of India. PEPSICO LIMITED Pepsico entered India in 1989 and has since then grown to be one of the largest food and beverages company of the country. Pepsi owns many of the leading food and beverage brands of the country such as Pepsi, Mirinda, 7up, Aquafina, Gatorade, Tropicana, Slice, Leher, Dukes, Lays, Uncle chips, Kurkure, etc. For the distribution of their products they use the Direct Store Delivery (DSD) system which is the key method for distribution of products such as food and beverages, home and personal care products, etc. It is a type distribution process in which the companies ship their products directly from the manufacturing plant to the final consumers. Direct Store Delivery (DSD) system: Pepsico uses a system called GES which stands for geographical enterprise solution and it is the reshaping of the powerful direct store delivery system. In addition to great products and tremendous brands, the strength of Pepsicos DSD supply chain has been another driver of the companys success. DSD means that it brings their products directly to stores and then their employees put the products right on to the store shelves. This system has a multiple benefits: it ensures the company gets great penetration of all its products that the products are delivered safely and efficiently it also enables Pepsico to provide great service to its customers and gives them an opportunity to work directly with their customers to get the space they need to reach their consumers. DSD system is one of its greatest competitive advantages. The aim at GES was to use the latest technology and lean supply chain thinking to dramatically improve their DSD system and ensure that they could support another 30 plus years of growth. For their customers they have improved their service and accuracy and dramatically improved their ability to bring new items to the market. For their consumers they will be able to improve their products freshness by over one week and get unique products that they want at their store instead of just a general line up of products. As the product is made at their plants from where it is then sent to large distribution centres in the metro areas, also to the distribution centres in the rural markets. Now in this model store orders are either picked at the distribution centre or even at the back of the road truck. Once the orders are placed they are then sent to the stores on the familiar trucks that one sees on the road today. Their sales team members are limited by the number of line items that they can carry based on whats in a distribution centre or on the truck and that means their customers dont always have full access to their full line of products. Well GES changes all of that. With GES the orders are not placed at the distribution centres but are hand held and are transmitted back at the manufacturing plant and the plants are now all fitted with the latest automated picking technology where these orders get assembled. Once they are assembled they can now take the large format orders to the stores like Big Bazaar or other super markets and they can go directly from plant to stores completely bypassing distribution centres altogether. This is the most efficient supply chain possible direct from plant to store. It also enables their customers to choose from their full line of product offerings as they no longer can be limited by what the distribution centre or the truck can carry. For small format customers like seven eleven our other stores things are slightly different. In this scenario they ship orders to small cross dock facilities called product exchange centres. Once the product gets there it is then transferred on 12 truck s and driven to stores by their own sales people. So since they no longer carry inventory on their trucks they are able to use much smaller vehicles and reduce drive mile and that helps them improve their environmental footprint. The other important benefit of GES is that their plant based pick centres are being configured to handle over a 1000 line items which is more enough to handle their growth in the next 10 to 20 years. The pick centres that enable them to pick orders at this scale are in the form of large pallets and are automatically depalletised. Once all the cases are picked, they find their way into the collection area where they are automatically released in exact store order to get to their delivery trucks and not only are they in store order but they are also ordered just like they are at the shelves in the stores. So it makes it very efficient to merchandise their product at the store. Pepsico also uses other methods of distribution such as Broker Warehouse Distribution (BWD) in which it delivers its products and services to the distributors and from there to the retailers. It also uses Vending and Food Service (VFS) which is method according to which Pepsico distributes its products to the restaurants. NESTLE INDIA LIMITED It is the worlds number one health and wellness company. It was established in 1866 in Switzerland. Since then it has delighted its customers worldwide. It is well known for its distribution all over the world and also in India. Its aim is to provide its customers with the tastiest and the most nutrient filled foods and beverages night and day. It has wide spread distribution network all over India covering all the major states and cities and also most of the villages. The company has divided its distributors into two categories i.e. trade distributors and the chocolate distributors. Trade distributors deal with products such as Maggi, Nestle Dahi, etc. whereas the chocolate distributors deal with products such as chocolates, sweets, etc. Every distributor has appointed a person who goes to various outlets every few days i.e. once or twice a week based on the type of area. They take the order from the outlets and either delivers it at the very moment or may be next day. It is assumed that any retailer has a limited amount of money to buy products for a particular day. Hence Nestle believes that sending more than one retailer would be more beneficial as the retailer shells out limited money for a single distributor and hence more distributors will get more number of orders. They have also started an operation STING under which their sales representatives go on bicycles and sell small amounts of products to outlets that are small and not much catered to like pan walas, etc. The stocks that are manufactured at the plants and then packaged finally for shipment are delivered to the mother godowns at various places. The stocks from the mother godowns are sent to the Carry and Store Agents (CS) where they are stored as a property of Nestle. The money for the stocks are given as guidelines given to the CS and the Cash Distributors (CD) via invoicing. Along with the main products they also store with them give aways and support materials such as stickers and free gifts, etc. Note: the wholesalers are not a part of the formal structure of Nestle Indias distribution network for NCR. They make bulk purchases from the distributors directly thereby leveraging on the margins. The products and services of Nestle India Limited are first manufactured in the factory and transferred using a Transfer Challan to the Mother Godown (one for a large geographical area). From the Mother Godown the stocks are transferred to the Carry and Stock Agents (CS) using a Transfer D.A. Till here the stocks are a company property. Then via invoicing the stocks are transferred to the Cash Distributors and finally to the Stockists. At these stages the ownership of the stock transfers from the company to the Cash Distributors and Stockists. Transport: in order to carry perishable food and beverage items such as milk, curd, etc. the company ensures a transport system having refrigeration facilities on board. The company also has cold storage facilities at its Mother Godowns at various locations so that the goods do not get spoilt during storage even for a few hours. Hence the company ensures that the health factor remains intact. They have dedicated Air Conditioned Vans for the transport of products like chocolates from the Mother Godown to the Cash Distributors. The following is the transport system being used by the company: Selection of distributors: The various distributors are selected based on certain criteria which are as follows: Capital investment: the distributors are selected based on the money they invest and also the money they can invest in the business in the future. It is not only based on the turnover that is necessary in the present but also in the future. This is also based on the amount of growth the company is expecting in that particular area. The amounts required may change from region to region. Relevant experience: according to the company norms it is vital that the distributor that they choose should be having some past experience of being a distributor in the FMCG sector. The main aim here is that the company will not have to give him any training in the same field. The company also aims at selecting dedicated distributors hence it ensures that the distributor it chooses does not work for a competitor so that it only focuses in distributing products of Nestle. For example if choosing a distributor for Nestle milk products it would select a distributor who already distributes Nestle products such as Maggi so that he is dedicated towards entire range of products and not only a particular SKU. Infrastructure: the distributor should be having the necessary infrastructure required for storing and distributing the various products such as cold storage, sales men, warehouses, transport vehicles, etc. However there are no fixed guidelines for selecting a particular distributor. The company has the discretion to select a particular distributor based on the region or the market it is serving or planning to serve. Incentives to the Distributors 2) scheme spread over 2-3 months: the distributors are given monetary benefits such as extra margin of 2-3 % if the sales targets set are achieved and the growth rate is high for example a 15 % growth rate means a distributor having Rs 1 lac sales will have more benefit than one having Rs 25000 sales. The benefits can also be in kind such as free gifts on achieving targets. It is always kept in mind that even with such rewards he gets monetary benefit for example by selling it. 3) Certificates: distributors achieving targets are also given certificates of acknowledgment which they may frame in their shops as a certificate from a company like Nestle is valued by everyone. Motivation of Channel Partners Proud to be Nestle The company keeps on coming up with schemes to give rewards to the distributors for achieving targets and also to build good and long term relations with its distributors. One such scheme that became successful was Proud to be Nestle Super awards for super achievers! launched on March 30, 2002. They are all open for the following: Area Sales Managers Sales Officers Cash Distributors Pallet Salesmen (these are the officials that work under the sales officers in order to enable him to handle a wider area of distribution.) Distributor Salesmen (these are sales men who work under the distributors are hence paid indirectly by the company) Merchandisers How does it work? Step 1: the following are the criteria that need to be fulfilled: The targets need to fulfilled to the 100% for the quarter III RDBN turnover growth should be at least 10% in the last year Quarter II. Duration should be: Invoicing: 01/04/2011 29/06/2011 RD: 02/03/2011 23/06/2011 Step 2: all the ASMs that fulfill the above criteria are then ranked on the basis of an index number. INDEX = % RD turnover growth * absolute value increase Step 3: now prizes are awarded to the top ASMs. The winning team comprises of: All Sales Officers in the ASM team 2 top ranked Cash Distributors in each Sales Officer Zone (Index = %RD growth * absolute turnover increase) Two distributor salesmen in each of the top two Cash Distributors The sales officers on the basis of the quality of merchandising achieved select a merchandiser to be awarded. The awards are mentioned in the table below: RDBM T/O growth achieved SO CD PS DS Merchandisers 20% + 5500 3500 2300 2000 1200 15-19.99% 4500 2500 1800 1500 1100 10-14.99% 3500 1800 1300 1000 1000 The ASM teams are ranked at the top win certificates and trophies. Evaluation When a distributor gets selected he is evaluated based on his sales targets but he does not lose business from the company until he under performs for a long period of time. Also the targets vary based on the region where he is located because each area may have a different sales projected. DISTRIBUTION IN PRACTICE (DIP) TRAINING For the distributor and the Carry Forward Agents there are training programs offered by the companies to the give them the in depth knowledge of the business aspects. Following are the training programs Quality System Good Warehousing Practices (GWP) Good Distribution Practices. Major aspects of the program include: Stacking as per norms: First In First Out (FIFO) method is used for Inventory management. The pallets are arranged in an orderly manner that too away from the walls so that they do not get spoilt or damaged. Also there is enough space between the pallets to move around freely. Good Warehousing Practices Security Fire Fighting: special precautions are taken to prevent damage by fire and also appropriate measures are taken to fight fire. Control of Pests Cleanliness/Tidiness Temperature record and maintenance at the Air Conditioned Godowns Proper ventilation All the taxes and licenses are given as per the government norms Transportation: availability of reliable sources of transportation to and from the godowns or warehouses. Proper Loading / unloading: proper loading and unloading of the pallets take place. It is either automated or the labour is given proper training and instructions to handle them with care. Remittance: the remittance is deposited on a timely basis. The warehouses have a record of all the Sales Tax given and the exemption certificates Accounting The record of Receipts and the data of dispatches are maintained in registers for refrence whenever required. In case of shortages they are handled seperately. The Carry Stock Agents are responsible for handling the Sales tax and the Octroi. A different registered is maintained for the freely distributed material. All the expenses that take place are handled by the Carry Stock Agents which are then paid back to them by the company. Handling of Bad Goods: The good and the bad or spoilt goods are separated from each other and are accordingly marked salable or not salable. Temperature control: there are special provisions for Air Conditioned warehouses for products like milk products and chocolates and also vehicles that have a facility for cold storage. CONCLUSION As seen above that the consumer goods in India usually use a distribution network that has few number of intermediaries in between as these are fast moving goods and need some middlemen to make it possible to reach far away locations in minimum time possible. For a company like HUL the products are not perishable and a delay by one or two days can be tolerated. But when it comes to a company like PepsiCo and Nestle they have certain perishable food and beverage items that need to be transported quickly and safely. Hence this means food and beverage firms have their warehouses located nearby so that transport doesnt take much time or they may even use faster modes of transport such as railway, etc. but for a company like HUL the warehouses may be a little far away with slower modes of transport. Hence according to the needs of the firm and the type of products or services a distribution network is well chosen to be competitive and better serve the customers. The main aim always is to deliver the products safely in the minimum cost possible.